Vision Development

All successful campaigns have the following items in common:

  • A well-defined project that the church leadership support;
  • A vision that the church leadership can articulate to its members;
  • Church-wide project support; and
  • Church-wide financial capacity to support the vision.

If church leadership is unsure of their campaign readiness, Impact offers pre-campaign preparation and planning options.

  • Vision Development Retreats (for key pastoral staff, administrative staff and lay leadership)
  • Leadership Coaching (for Pastoral staff)
  • Church-wide Vision Presentation
  • Project Feasibility Studies 

Establish these two goals to propel your capital stewardship campaign:

  • Maximize potential large gifts through good communication and involvement
  • Maximize widespread church giving through teaching, involvement and creative giving emphasis

Consider a Pre-campaign Giving Analysis (Donor Study):

  • Includes current and recent giving pattern evaluation
  • Also can include a financial and general budget giving analysis for your church

Reach all levels of campaign contributors:

  • Pre-campaign communication survey (to determine how best each of your people like to communicate (i.e. social media, email, home phone, mail, etc.)
  • Pre-campaign database analysis to test feasibility of project cost and capital campaign goal
  • Sufficient communication strategies to potential givers of all size
  • Involvement opportunities (that lead to widespread participation and project ownership)
  • Key donor identification and communication
  • Leadership gatherings
  • Legacy giving opportunities
  • Creative giving education
  • Tax wise giving education (for giving appreciated assets)
  • Communicate the widespread, public aspect of your capital stewardship campaign (to encourage all members to study, pray and get involved and serve as a point of decision for the remainder of the church)



Campaign Media

Web, Print, Video, Social Media


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