Planning

Your Two Goals in a Capital Campaign Should Be:

• To maximize potential large gifts through good communication and involvement
• To maximize widespread church giving through teaching, involvement and creative giving emphasis

Consider a Pre-Capital Campaign Giving Analysis

• Includes current and recent giving pattern evaluation
• Also can include a financial and general budget giving analysis for your church

Reach All Levels of Contributors with:

• Pre-capital campaign communication survey (to determine how best each of your people like to communicate (i.e. social media, e-mail, home phone, cell phone, mail, etc)
• Pre-capital campaign database analysis to test feasibility of project cost and campaign goal
• Sufficient communication strategies to potential givers of all size
• Involvement opportunities (that lead to widespread participation and project ownership)
• Key donor identification and communication
• Leadership gatherings
• Legacy giving opportunities
• Creative giving education
• Tax wise giving education (for giving appreciated assets)
• Public campaign (to encourage all members to study, pray and get involved and serve as a point of decision for the remainder of the church)